- Success in getting your message out to the consumer marketplace through a trained professional sales force.
- Increased registration for your training events – travel counsellors in the certification program are genuinely interested in professional development and hence are likely to register for your training events.
- Knowledgeable travel counsellors who have attended your training are promoting & selling your products and services over other suppliers.
- Increased visibility plus a target market for your training events through promotion of your training as a PQE to the Travel Counsellor Certification Program
- More sales, more revenue and greater product confidence with consumers due to increased confidence in selling your products and services by travel counsellors.
- Listing on the CITC website as approved training. The travel industry recognizes that you are a bonafied provider of training and are meeting minimum educational content as set out in the occupational standards for travel counselling.
- Direct links to your company website from the CITC website are available to approved training providers
- Ability to insert, for a small fee, event information in CITC newsletters or certification program mailings
To learn more about the entire Provide of Quality Education process, download the complete information package 
Offer an Endorsed Program for Career Training.
CITC provides a system whereby Travel Programs offered at community colleges or private vocational schools across Canada may be recognized as “endorsed” by the Institute.
Endorsement of a travel program indicates to perspective clients/students that the program is meeting or exceeding the minimum educational requirements for entering the travel industry as a travel counsellor.
Effective January 2009, CITC offers four levels of Endorsement:
- Two Star....
- Three Star..
- Four Star...
- Five Star....
Similar to hotel star rating systems, a travel program receives stars based on the number of inclusions it offers, for example: travel services specific curriculum hours, field placement, live GDS training.
To learn more about the entire Endorsement of Travel Programs, download the complete endorsement information package 
Download the Travel Program Endorsement Evaluation Application 
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