Seminars on CD

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Seminars-on-CD Series

Sales

CRUISING TO COMMISSIONS
DESTINATION SELLING
GET ON BOARD THE FLIGHT TO SUCCESS-FIRST CLASS CLOSING SKILLS – Catherine Heeg
GETTING A RETURN ON YOUR FAM TRIP INVESTMENT
GETTING PRIMED FOR THE WINTER SELLING SEASON
– Bob Abrames CTM
HOW TO SURVIVE IN AN E-BOOKING WORLD
NICHE MARKETS
PROSPECTING FOR BUSINESS – Steve Crowhurst CTC

CRUISING TO COMMISSIONS

Be Your Own Master And Commander And Boost Your Cruise Sales!

Take control of your cruise selling activities and turn your "landtubbing" clients into "wavewatchers". Learn how to navigate through choppy mass market sales to the smooth flowing, color of green water, high-end sales. Find out how to sell to the deluxe market and what you have to do to gain their attention through Ship-Shape marketing activities.

FREE: Included in this seminar: a 100 page manual in PDF called Handy Headlines That Sell Travel worth $75

 
DESTINATION SELLING

At the point of sale, a destination is an intangible product. It becomes tangible to the client once their jet lands on the runway, enter customs and step out onto main street. If the promise marketed by that destination and sold by you is not fulfilled – beware?

Based on the upcoming, seconds away selling season for Europe take the time to learn "The 13 P's to Selling Europe" that will guide you towards being a Destination Expert. 1. Product, 2. Place, 3. Promotion, 4. Provider, 5. Price, 6. People, 7. Position, 8. Politics, 9. Performance, 10. Police, 11. Promise, 12. Process, 13. Promotion.

 

GET ON BOARD THE FLIGHT TO SUCCESS-FIRST CLASS CLOSING SKILLS

Audience: Travel Counsellors, Call Centre Specialists, Trainers, Supervisors, Managers, Owners

Learn how to make the selling process a win-win situation for everyone. When you're selling a holiday, presenting your ideas and reaching a decision is the goal. Key topics covered in this seminar include: Master Common Closes; Not So Obvious Buying Signals; 3 Ways To Get Beyond an Objection; 5 Most Successful Words-don't miss them!

About the Author

Catherine Heeg creates and delivers meaningful, dynamic keynote speeches and seminars that meet the unique needs of the travel and hospitality industry. With over 25 years of sales and marketing experience, Catherine delivers compelling, informative talks. Her enthusiasm and passion for travel and tourism is contagious and inspiring.

To learn more, visit: www.cmsspeaking.com

 
GETTING A RETURN ON YOUR FAM TRIP INVESTMENT

How to Make The Cost of New Knowledge Pay Out.

Attention Owners, Managers, Counsellors, Trainers, Marketing, Suppliers and FAM Trip organizers... are you truly getting the return you need and want from your FAM trip time & money investment? The answer is "no!" – but don't despair, this seminar wilt present a plan you can implement immediately.

Find out the true cost of sending an agent on a one-week FAM and why you need to send that agent away a minimum of three times per year. Commit to Knowledge is Power and build your FAM- ROI plan for 2004 and 2005.

 
GETTING PRIMED FOR THE WINTER SELLING SEASON
Bob Abrames CTM 

Audience: Travel Counsellors, Trainers, Suppliers, Managers, Owners

Late summer/early Fall is not only the season for new product launches, but it is also the time that travelers start to plan for a winter get-a-way. Some travel counsellors say "Oh No", when they think of the busy season ahead, while seasoned professionals will say "Bring it on!", when they think of the excitement of the upcoming selling season.

This seminar will get you Primed for the season and will include what you need to know to stay successful in today's travel industry:

A review of the 7 stages of selling
How to keep track of new product and how to use it to service your clients
How to handle 'shoppers' – and turn them into loyal 'buyers'
How to handle the stress of the busy selling season
Secrets of success – How to get – and stay – excited about your job

Bob Abrames, CTM
Salesology Systems for the Travel Industry

Bob Abrames is one of Canada's best known travel industry trainers. Author of "The Salesology Bible", Bob's industry experience includes:

  • Actionologist™ – a student of the motivation and methodology behind human achievement.
  • Salesologist™ – an expert in the evaluation of seller's aptitudes, selling processes, personal marketing, and service.
 
HOW TO SURVIVE IN AN E-BOOKING WORLD

How Not To Lose Clients To The Web
Surviving And Thriving In An E-booking World

Here's what you'll learn: What's behind the online attraction. Who the top 20 Online Agencies are or were! The truth about those online savings. How to promote your own savings – online. How many years left for traditional marketing. How to promote your staff as STILL best search engines and how to profit from them How to profit from affiliate programs. And a ton of Ideas for winning the battle of the Big Surf! FREE HANDOUT –- 31 Tips for Website Marketing Success.

 
NICHE MARKET STRATEGIES

How to Choose And Implement a Niche Market Strategy

Every owner / manager knows they need to reinvent their product offering and implement a niche market strategy. But what are the costs? Which niche is best? How do you market it? What are the trends? If you don't have a niche to scratch find out how you can choose from over 300 activities that you could turn into niche markets. Find out why one niche market can kill your business and three can boost it. Discover your best route to new profits.

Here's what you'll learn:

  • Why your agency needs a niche to scratch
  • The Power of 3 niche markets
  • How to determine if you already have a niche market
  • How to take a team knowledge inventory
  • How to Turning an everyday destination into a niche market
  • The one niche per counsellor plan
  • Building a brand around your niche
  • The cost of entering a niche market
  • Working with niche market suppliers, and more
 

PROSPECTING FOR BUSINESS

Steve Crowhurst CTC

Audience: Travel Counsellors, Trainers, Supervisors, Managers

From the owner to the junior agent - prospecting should be a daily activity. A business grows by attracting new customers. Build your 2005 prospecting plan after the seminar Topics include:

Find out why you hate prospecting?
Remember no prospecting - no gold!
Learn how to develop The Lead Generator mindset
Discover the 19 Everyday Prospecting Opportunities
Know the secrets of The Prospecting Letter
The Press Release and how to write one
Learn to Target, Choose and Invite the Prospect YOU want to do business with
Developing your 2005 Prospecting Plan

About the author

Steve Crowhurst, CTC stays on the prospecting edge constantly and consistently. In this seminar he will turn you onto the art of prospecting and nineteen ways to do it. His PowerPoint slides are virtually a workbook you can print off and use for in-agency training after the tele-seminar. During the seminar Steve will often explain and set tasks for his audience to accomplish. He offers anyone on the call, the chance to contact him and to review their plans directly.

During his dynamic, high-energy, entertaining, informative presentations he incorporates personal anecdotes, plenty of humor and his own unique brand of travel trade business smarts.

trainingideas4u@telus.net
www.smptraining.com

 

 
  


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