by Steve Crowhurst CTC

Click above cover to view sample from the book.

Steve Crowhurst, CTC, president of SMP Training, long time member of CITC, Past President of CITC-BC & Yukon and now, famous author, has launched an amazing book filled with 273 fantastic marketing ideas to get you and your staff thinking, creating, and acting to bring in more revenue.

It's HUGE! It’s 414 pages huge, featuring 273 marketing ideas with hundreds more suggestions and variations PLUS more than 700 "live links" to click to for additional resources and information.

 View a sample from the book

What they're saying about this eBook: ________________________________________

“The detail is astounding. The variety of topics is mind-boggling and the value is priceless. Whether you are a travel agency looking for a leg-up on the competition, a home based counsellor looking to make an impact in the neighbourhood, a supplier who needs inspiration to market a product or a trainer seeking to add a touch of genius to your sessions, this book will give you those ideas – simply – directly with no long winded explanations or motherhood statements attached.

Crowhurst has earned his kudos for revving up the industry, and CITC is more than pleased to highly recommend this book."
– Steve Gillick CTM, President & C.O.O., The Canadian Institute of Travel Counsellors
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“273 Marketing Ideas for Travel Agents is a must-have resource for all travel industry professionals. Steve has a knack for getting to the root of a subject and he does it with humour and style. His no fluff, no theory approach to generating new business is an outstanding model for success. Read this book now and forge way ahead of your competition.”
– Anthony Dalton, FRGS, Author, Speaker and National President Canadian Authors Association.
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"Steve has brought together an excellent collection of innovative and informative articles presented, with his infallible humour, in a manner that simplifies the implementation of creative ideas, tested procedures and practical administrative policies designed to stimulate the growth and financial health in any retail travel business. 273 ‘No fluff-No Theory’ Marketing Ideas for Travel Agents will serve as an ideal reference manual for agencies and individuals ranging from the large operator with multiple locations to the home-based consultant."
– David Rowley, Vice-President, Operations Uniglobe Discover Travel
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"I've been looking at your e-book and all I can say is WOW!"
– Joy Prue, Owner, Beyond Your Dreams Travel
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ORDER FROM CITC AND SAVE

Further discounts available on orders of 50 or more.

Hundreds of Tools, Techniques, and Scripts for Handling Any Situation
Robert Bacal

HOW TO SAY THE RIGHT THING AT THE RIGHT TIME

Every manager and employee has heard the phrase "The customer is always right." But let's face it. Sometimes the customer is misinformed or confused--or just downright difficult to deal with. Even so, customer service is the single most important key to success in today's highly competitive marketplace.

Perfect Phrases for Customer Service provides perfect solutions for everyday customer service situations - and includes simple, effective techniques that can help you meet even the most demanding customer needs. It's a complete service-training program in one handy guide, featuring:

• 101 ready-to-use scripts and phrases for more successful service
• Verbal tools and techniques to deal with customer complaints
• Common business scenarios and bottom-line solutions
• Secrets of self-control: learning what not to say or do
• Proven strategies for satisfying customers and increasing sales

Improving the Travel Experiences of Clients With Disabilities

An increasing number of clients with disabilities are traveling and are taking full advantage of the many exciting opportunities available to them with updated methods of transportation and new technology. As a travel counsellor you need to be prepared to handle these reservations effectively and efficiently and ensure that you obtain all pertinent details for the client file.

A sales skills textbook by sales expert Dr. Robert Joselyn CTC; specially commissioned by CITC

Ideal for travel counsellors, manegers, supervisors, trainers, travel students and just about anyone looking for basic sales skills, presented in an easy-to-read, quick-to-understand format.

Features Include:

• Chapter questions and exercises
• Interviewing the client
• The Gabriel Principal
• After-travel follow-up
• Myths of travel agency selling
• Satisfying client needs
• Dealing with client questions and concerns

Chapters Include:

• Absolutely Not! I Come from a Good Family
• Learning the Selling Process
• Greeting the Customer--Establishing Trust and Rapport
• Identifying and Understanding Client Needs
• Satisfying Client Needs
• It Ain't Over Until the Cash Register Rings...and even then...
• To Love 'Em and Leave 'Em is an Expensive Way to Live (Follow up with your clients)
• Selling in a Service Fee Environment
• The Four Great Myths of Travel Agency Selling

Generate "more commissions from less emissions".

CITC in conjunction with SMP Training has produced a Green Guide for Travel Agencies that presents, in 23 steps, how an agency owner, manager or home based travel counsellor may enter the world of selling Green Vacations and generate “more commissions from less emissions”.

This "street-smart" Guide leads the Counsellor through these key points: How will GREEN affect your agency?, Where are GREEN commissions?, What are carbon credits?, Do consumers want GREEN action? How to survey your existing customers, Who has gone GREEN already?

Included are a selection of survey outcomes with links to various downloads. In keeping with CITC’s green initiatives this product will be distributed as a PDF download.

by Russell & Penny Jennings, published by Open Road Publishers

The 432 page, easy-to-read Weather Guide includes all the world's countries, as well as major island dependencies. For every destination the guide suggests the best time to visit. The guide also contains:

• Annual hurricane seasons, strong desert winds, snowy conditions and more
• Weather tables for hundreds of cities showing temperatures, rainfall, days with rain and hours of sunshine
• Weather descriptions for every country, region by region, and season by season when necessary
• More than 240 Maps
• Glossary of weather terms
• Name changes of countries and cities
• Colourful cultural events
• When to cruise, ski, trek, go on safari, dive, climb mountains and visit national parks
• When and where to see the great Animal Migration in East Africa
• And more

Nolan Burris, President of Future Proof Travel Solutions is one of CITC's most popular webinar presenters.. His topics reflect current trends in the industry and his webinars are fun, exciting and educational to listen to. CITC members receive a $10.00 discount in the Future Proof Travel Solutions Store.

CD Workshops include:

• Making Social Media Work for You
• Travel Consulting in the Electronic Age
• The Not-So-Secret Sources of Revenue
• A basket-full of fun and easy ideas for making more money in travel
• Fees for All!
• The Process of Success
• Bring Back the Web Surfer
• Get into the Zones: A New Approach to Travel Counselling
• Crisscross Marketing
• The Wonder of WOW !
• Image is everything

Full details are available in the store. Have your CITC membership # ready and click on this button!