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ACCESSIBLE TRAVEL –- A Travel Institute Program |
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The course, written by Roberta Schwartz, CTC, director of
education for SATH, covers the size and scope of the market,
the proper etiquette for serving travelers with disabilities,
and what to look for in assessing various modes of transportation,
lodging, destinations and attractions.
Accessible Travel, also provides practical tips about developing
a marketing plan, implementing strategies to help you find
and attract clients, and making your office more accessible.
CITC Member: $79.00 Non-Member:
$99.00.
Shipping, handling and GST are extra
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| ADVENTURE TRAVEL –- A Travel Institute Program |
Adventure Travel teaches travel professionals how to define various aspects of the adventure travel market and the types of travelers who seek out adventure travel. The course, written by Helen Nodland, CTC, a 20-year veteran of selling adventure travel, explores some nontraditional strategies for marketing your specialty and selling both group and independent travel to a defined audience of adventure travelers. Travel professionals who complete this course will learn how to position their adventure travel business in such a way that appeals to the type of client they want to attract.
The Travel Institute would like to thank Virtuoso for providing their Adventure Travel Consultant (ATC) Certification Program as the model for The Institute's Adventure Travel Lifestyle Specialist course.
CITC Member: $79.00 Non-Member:
$99.00.
Shipping, handling and GST are extra
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GAY AND LESBIAN TRAVEL –- A Travel Institute Program |
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Gay and Lesbian Travel was written in collaboration with
a team of market experts including Tom Roth, CTC, president,
and David Paisley, production manager, of Community Marketing,
Inc. and the Travel Alternatives Group (TAG), with valuable
contributions from Mark Chestnut.
The course addresses specific trends and needs of this market,
including segment statistics, travel preferences, and effective
marketing techniques for travel agents, tour operators, suppliers,
or destinations to establish a loyal, repeat customer base.
CITC Member: $79.00 Non-Member: $99.00
Shipping, handling and GST are extra |
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| GOLF
TRAVEL SPECIALIST –- A Travel Institute Program |
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Written by Michael A. Cox, former golf and travel editor
for Golf Magazine, American Golf Magazine, and Golfers Gazette,
with contributions from golf writer, Nina Africano, the course
provides valuable insights for travel professionals, tour
operators, suppliers and destinations about how to tap into
this multi-billion dollar market.
The Golf Specialist course covers the types of golf travelers
and why they travel and explores the top golf destinations
in the U.S. and around the world. The course also contains
tips on building a golf travel business, including how to
book tee times; how to locate and market to golf travelers;
and how to build a product portfolio.
CITC Member: $79.00 Non-Member: $99.00
Shipping,
handling and GST are extra |
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HONEYMOONS AND DESTINATION WEDDINGS
–- A Travel Institute Program |
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Honeymoons and Destination Weddings, written by Scott Ellingboe
of The Honeymoon, provides comprehensive statistics about
the lucrative honeymoon market, including the six types of
honeymooners and the latest travel trends. It also covers
important details to consider when planning a destination
wedding, including an overview of the top destinations and
legal requirements.
Finally, the course provides an in-depth overview of marketing
techniques to employ at bridal shows, on the Web, and through
unique honeymoon registries. Honeymoons and Destination Weddings
will help you secure a couple's purchase commitment and satisfaction,
creating loyal, repeat clients.
CITC Member: $79.00 Non-Member:
$99.00
Shipping, handling and GST are extra |
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LUXURY TRAVEL –- A Travel Institute Program |
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Luxury Travel leads you on a path toward developing an intimate
knowledge of the luxury travel product, of the sales process,
and of unique needs of affluent consumers. The course is written
by Larry Pimentel, CTC, president and chief executive officer
of SeaDream Yacht Club and high profile travel industry executive
widely known for his acumen in marketing and selling luxury
travel products.
Luxury Travel explores the nature of luxury travel and the
distinct types of affluent consumers; and teaches you to focus
your sales and marketing efforts to attract luxury travelers
and keep them coming back year after year.
CITC Member: $79.00 Non-Member:
$99.00
Shipping, handling and GST are extra |
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| MATURE ADULT TRAVEL SPECIALIST –- An ASTA Program |
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by Talula A. Guntner, Ed.S., CTC, MCC
No matter what you call them—mature, seniors, baby boomers, golden oldies, empty nesters—they love to travel. The profit potential this market offers is huge, and every agent is vying for their business.
Only with a thorough knowledge of the needs and characteristics of mature travelers will you gain an advantage over all your competitors.
Get the advantage with ASTA’s Mature Adult Travel Specialist Course – a comprehensive guide filled with everything you need to emerge as a skilled expert in this rewarding field.
Mature Adults Love to Travel
Mature adults have the money and the time to travel, making this lucrative, growing market a must for an agent like you ready to use the insight and information in this course to distinguish your services from the rest.
This Info-Packed Course Has it All
The adult travel market is so vast and diverse, to understand it all you need a course as equally vast and diverse.
In one concise, easy-to-read book, you’ll get complete instructions on how to:
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Define the Mature Market – Discover how culture, gender, religion, financial security, employment status, travel safety and other factors influence their travel decisions. The more you understand their background, the better equipped you’ll be to sell to them. |
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Determine the Mature Traveler’s Needs and Motivations – Learn the factors that motivate and the roadblocks that hinder their travel plans. Armed with this information, you’ll have expert answers to every question they throw at you. |
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Market and Sell to Mature Adult Travelers – Attract people who value your services with these exclusive, tried-and-true tips on effective marketing strategies, creating a successful selling style that emphasizes cross- and up-selling, and maintaining a mature-friendly Web site. |
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Exploit Tremendous Niche Possibilities – Targeting these markets is a surefire way to set yourself apart from your competitors. Learn how to define appropriate niche markets, explore special interest possibilities, develop group presentations and make the most of your client base. |
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Add the Value They Require – Provide maximum value by matching clients to the products that fulfill their needs, utilizing preferred suppliers, providing special discounts, building lifelong client relationships and treating clients as individuals. |
You’ll get all of that inside the complete manual plus in-course exercises, action plans, a test packet and professional evaluation.
With so much valuable information that could define your forte in the industry and boost your bottom line, why wait?
CITC Member $89.00 Non Member $99.00
Shipping, handling and GST are extra
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| NICHE TRAVEL SPECIALIST –- An ASTA Program |
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by Robin Fetsch, CTC
Focusing on special interest travel and marketing to niche groups is one of the surest ways to make a profit in today’s marketplace, but only if you know the details.
Get the details in the Niche Travel Specialist Course—a comprehensive guide featuring 139 pages of insight and information that explains everything you need to know about selling this lucrative area of travel.
If you want to exceed your sales goals by tapping into the highly successful world of niche travel, then keep your eyes glued to the text below.
Niche Marketing vs. Specialist Interest
This is two courses in one book, covering both Niche Marketing and Special Interest travel. There is a difference between the two, a difference you can capitalize on twice if you know how.
Niche marketing identifies and targets very specific groups of people. Providing a travel experience that appeals to a certain group can be an extremely valuable asset in the hands of an agent who can effectively market to that group.
Special interest travel is conceived around a specific topic or theme, such as a hobby, activity or cultural subject. Special Interest travel possibilities number in the hundreds, and each one comes complete with passionate prospects ready for the right adventure.
Often times the two overlap, such as when you market a gourmet wine tour (special interest) to mature travelers (niche). By capitalizing on these select markets, you can set yourself apart from your competitors, but only if you know how to do it right.
Why You Should Focus on Niche and Special Interest Travel
According to Robin Fetsch, who’s been in this field for more than 30 years, there are two important benefits to selling niche travel: the Economic Reality and the Personal Reality.
| The Economic Reality |
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Special interest travel is profitable |
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| The Personal Reality |
| #1 |
Specializing on a destination, niche or type of travel provides you with a level of expertise that leads to a strong sense of pride – it’s truly satisfying being able to answer every question a client asks with confidence. |
| #2 |
Specialists develop a reputation of professional competence both inside and out of the industry – receive referrals from others based on your expert reputation |
| #3 |
You’re more productive as a specialist spending less time on research and planning – there’s no need to look up travel options when you already know them all. |
The course covers:
- The What and Why of Special Interest Travel
- Worldwide Trends that Affect the Travel Industry
- Identifying and Pursuing Niche Clients
- Types of Special Interest Travel
- Finding your Niche
- Using the Internet to Promote your Specialty
- Designing and Implementing a Marketing Plan
You’ll get all of that plus a course manual, test packet and professional evaluation to set you on your way to Niche Travel excellence.
So if you want to make a name for yourself as an industry expert while benefiting from the considerable selling power of niche travel, why wait?
CITC Member $89.00 Non Member $99.00 + GST
and $7.00 Shipping/Handling |
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| NORTH AMERICAN RAIL TRAVEL SPECIALIST –- An ASTA Program |
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by Sue Wilder, CTC
Combining nostalgia, comfort, convenience and value, rail travel is popular with travelers and profitable for agents… if you have advanced know-how in creative rail planning.
Get the know-how and carve a unique position in the industry with ASTA’s North American Rail Travel Specialist Course — a comprehensive guide filled with everything you need to know to try on this clever niche and see if it fits your plans for success.
If you want to emerge as a skilled expert and arm yourself with valuable tips and insights into the fascinating rail market, then toot your horn and read on!
Clients Love Riding the Rails Rail travel is so much more than getting from Point A to Point B, and your clients know it. They enjoy the romance and the relaxation that have become synonymous with rail travel.
Clients return time and time again to the rails for many reasons, such as:
You’ll Love Selling Rail Travel
As a rail travel specialist, you’ll enjoy these benefits that make selling rail travel a unique and rewarding experience:
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High Profit Potential |
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Extensive Market |
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Great for Groups |
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Intermodality – A big word meaning big sales, intermodality is coordinating different modes of transportation. Once off the train, your clients will need a motor coach, air or tour that you can book, sending more and more commissions your way. |
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Customer Loyalty |
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Easy Booking |
In one concise, easy-to-read book, you’ll get:
- Complete U.S. and Canadian rail knowledge – Learn all there is to
know about how Amtrak and VIA Rail Canada can satisfy your clients’ every needs.
- Comprehensive supplier and product information – The profit is in the details, and these details are packed with the information you’ll need to stay ahead.
- The art of selling rail travel – learn how to target and attract the right customers, make detailed recommendations, quickly close the deal and follow up. These tried-and-true strategies will change the way you sell all travel!
- All the details that will set you apart as a true rail professional,
including scheduling tricks, accommodations, route guides, travelogues,
helpful hints, booking suggestions, tipping and other onboard customs,
as well as online resources, vacation packages, luxury or first class services and specialty trains.
You’ll get all of that inside the complete manual plus in-course exercises, action plans, a test packet and professional evaluation to set you on your way to ride the rails to profit.
With so much valuable information that could define your forte in the industry, why wait?
CITC Member $89.00 Non Member $99.00
Shipping, handling and GST are extra |
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| SKIING |
Skiing, The Travel Institute's newest Lifestyle Specialist course was written by Kate Rice, who has 20 years of experience covering the travel industry, skiing, and adventure travel for both trade and consumer media. The course covers types of skiing, ski trip characteristics, destinations and ski resorts, marketing strategies, selling tips, valuable resources, and more!
| Canadian Prices – CITC Member: $79.00 Non-Member: $99.00. Shipping, handling and GST are extra |
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SPA SPECIALIST –- A
Travel Institute Program |
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The course, written by Marilyn Green, editorial director
of Worldwide Spa Review Magazine, teaches you how to tap into
the growing Spa market. The course explores the demographics
of the spa seeker, explains the six different types of spas
and how to match your clients to the right spa for their needs,
and provides tools and tips for working with spas to build
preferred supplier relationships.
Spas also covers how to implement a marketing plan by establishing
mutually beneficial partnerships, cross marketing to other
niche travelers, such as honeymooners, and selling the benefits
of a spa to close the sale.
CITC Member: $79.00 Non-Member:
$99.00
Shipping, handling and GST are extra |
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