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ACCESSIBLE TRAVEL –- A Travel Institute Program |
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The course, written by Roberta Schwartz, CTC, director of
education for SATH, covers the size and scope of the market,
the proper etiquette for serving travelers with disabilities,
and what to look for in assessing various modes of transportation,
lodging, destinations and attractions.
Accessible Travel, also provides practical tips about developing
a marketing plan, implementing strategies to help you find
and attract clients, and making your office more accessible.
CITC Member: $79.00 Non-Member:
$99.00.
Shipping, handling and GST are extra
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| ADVENTURE TRAVEL –- A Travel Institute Program |
Adventure Travel teaches travel professionals how to define various aspects of the adventure travel market and the types of travelers who seek out adventure travel. The course, written by Helen Nodland, CTC, a 20-year veteran of selling adventure travel, explores some nontraditional strategies for marketing your specialty and selling both group and independent travel to a defined audience of adventure travelers. Travel professionals who complete this course will learn how to position their adventure travel business in such a way that appeals to the type of client they want to attract.
The Travel Institute would like to thank Virtuoso for providing their Adventure Travel Consultant (ATC) Certification Program as the model for The Institute's Adventure Travel Lifestyle Specialist course.
CITC Member: $79.00 Non-Member:
$99.00.
Shipping, handling and GST are extra
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GAY AND LESBIAN TRAVEL –- A Travel Institute Program |
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Gay and Lesbian Travel was written in collaboration with
a team of market experts including Tom Roth, CTC, president,
and David Paisley, production manager, of Community Marketing,
Inc. and the Travel Alternatives Group (TAG), with valuable
contributions from Mark Chestnut.
The course addresses specific trends and needs of this market,
including segment statistics, travel preferences, and effective
marketing techniques for travel agents, tour operators, suppliers,
or destinations to establish a loyal, repeat customer base.
CITC Member: $79.00 Non-Member: $99.00
Shipping, handling and GST are extra |
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| GOLF
TRAVEL SPECIALIST –- A Travel Institute Program |
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Written by Michael A. Cox, former golf and travel editor
for Golf Magazine, American Golf Magazine, and Golfers Gazette,
with contributions from golf writer, Nina Africano, the course
provides valuable insights for travel professionals, tour
operators, suppliers and destinations about how to tap into
this multi-billion dollar market.
The Golf Specialist course covers the types of golf travelers
and why they travel and explores the top golf destinations
in the U.S. and around the world. The course also contains
tips on building a golf travel business, including how to
book tee times; how to locate and market to golf travelers;
and how to build a product portfolio.
CITC Member: $79.00 Non-Member: $99.00
Shipping,
handling and GST are extra |
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HONEYMOONS AND DESTINATION WEDDINGS
–- A Travel Institute Program |
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Honeymoons and Destination Weddings, written by Scott Ellingboe
of The Honeymoon, provides comprehensive statistics about
the lucrative honeymoon market, including the six types of
honeymooners and the latest travel trends. It also covers
important details to consider when planning a destination
wedding, including an overview of the top destinations and
legal requirements.
Finally, the course provides an in-depth overview of marketing
techniques to employ at bridal shows, on the Web, and through
unique honeymoon registries. Honeymoons and Destination Weddings
will help you secure a couple's purchase commitment and satisfaction,
creating loyal, repeat clients.
CITC Member: $79.00 Non-Member:
$99.00
Shipping, handling and GST are extra |
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LUXURY TRAVEL –- A Travel Institute Program |
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Luxury Travel leads you on a path toward developing an intimate
knowledge of the luxury travel product, of the sales process,
and of unique needs of affluent consumers. The course is written
by Larry Pimentel, CTC, president and chief executive officer
of SeaDream Yacht Club and high profile travel industry executive
widely known for his acumen in marketing and selling luxury
travel products.
Luxury Travel explores the nature of luxury travel and the
distinct types of affluent consumers; and teaches you to focus
your sales and marketing efforts to attract luxury travelers
and keep them coming back year after year.
CITC Member: $79.00 Non-Member:
$99.00
Shipping, handling and GST are extra |
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| SKIING |
Skiing, The Travel Institute's newest Lifestyle Specialist course was written by Kate Rice, who has 20 years of experience covering the travel industry, skiing, and adventure travel for both trade and consumer media. The course covers types of skiing, ski trip characteristics, destinations and ski resorts, marketing strategies, selling tips, valuable resources, and more!
| Canadian Prices – CITC Member: $79.00 Non-Member: $99.00. Shipping, handling and GST are extra |
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SPA SPECIALIST –- A
Travel Institute Program |
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The course, written by Marilyn Green, editorial director
of Worldwide Spa Review Magazine, teaches you how to tap into
the growing Spa market. The course explores the demographics
of the spa seeker, explains the six different types of spas
and how to match your clients to the right spa for their needs,
and provides tools and tips for working with spas to build
preferred supplier relationships.
Spas also covers how to implement a marketing plan by establishing
mutually beneficial partnerships, cross marketing to other
niche travelers, such as honeymooners, and selling the benefits
of a spa to close the sale.
CITC Member: $79.00 Non-Member:
$99.00
Shipping, handling and GST are extra |
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